What we do

CI Direct Investing makes it easy to build your financial future with convenient online savings and investing tools, and financial advice at your fingertips.

  • Effortlessly invest for your future with a professionally-managed portfolio that’s matched to your goals.
  • Put your savings to work at the touch of a button with high-interest savings.
  • Get answers to your money questions anytime, anywhere, so you can make smart moves.
  • Build a brighter future with financial advice and retirement planning included in your already low fee.

Our mission

Financial empowerment for all Canadians.

You shouldn’t need an inheritance or a six-figure salary to access quality investments and advice. We exist to give Canadians an easy and affordable way to build a brighter financial future, whether they’re starting with $1,000, or $1 million.

Our Team

CI Direct Investing is part of CI Financial, one of the country’s largest investment companies, trusted by Canadians since 1965.

The CI Direct Investing team is made up of experienced investment managers, financial planners, analysts, software engineers, customer support representatives, and more. Our team works hard to deliver an exceptional investing experience for Canadians from coast to coast.